One of the basic questions a non-profit group must answer is, "What are we going to sell?" There are virtually thousands of products available for fundraising programs. These can range from items such as candy, cookies and other edibles, to discount cards, candles, and a wide range of gifts and novilties.

The first - and most important - step when narrowing down the product choices is to insist on high-quality merchandise. Generally consumers are willing to purchase a product to help support a worthy cause; however, most do not want to pay for inferior or significantly overpriced products. Also, most fundraisers are annual or semi-annual events, and success depends on repeat sales. Nothing builds loyalty and profits like a reputation for offering top-quality fundraising products.

Be careful when considering a product because it is "new" or "hot." Although new or unusual products can generate a lot of excitement for your program, and may indeed be successful fundraisers, they do not have the track record to compare with more tradional items. Depending on the fundraising goal of the organization, sometimes it makes more sense to sell products that are proven "winners" in the marketplace.

Look, taste and touch. Although it is not always possible, the best way to establish product quality is to see a sample. If sampling is not possible, scrutinize catalogs and brochures carefully and ask questions before you order the product(s).

When reviewing retail prices for the product(s), consider the income level of the community where the sale will take place. Matching prices with what the people in your area can reasonably afford will give your program its best chance for success. Make sure the retail price of the product represents a fair market value. An experienced, professional fundraising company can provide valuable advice on the product or products that will work best for your group and in your area.

A sampling of popular fundraising products:
• Books
• Calendars
• Candles
• Candy and confections
• CD's
• Ceramics
• Cheese & cheese spreads
• Clothing & accessories
• Coffee
• Cookie dough
• Coupon books
• Custom printed items (coffee mugs, spirit items)
• Desk accessories
• Discount cards
• Donation cards
• Frozen entrees & desserts
• Gift wrap
• Greeting cards
• Holiday ornaments
• Magazine subscriptions
• Nuts
• Pies & other baked goods
• Plants & flowers
• Popcorn and pretzels
• Posters
• Preserves & condiments
• Sauces
• Soap products
• Spices
• Sweatshirts & T-shirts
• Window & wall decorations
• Wrapping paper

(List and above information provided by AFRDS)